Gerald Day moved his family from Bountiful, Utah to the Heber Valley on
July 1st, 1972. After spending 18 years with Albertsons, he
thought it was time to start his own business where he could make
decisions that were best for his guests, and moved his wife Lela, and
his children away from the rush of the Wasatch Front. Upon
arriving in town the Days took over operation of what was known as the
Heber Exchange, a pioneer structure with two floors located at Center
and Main Street.
In July of 1973 Days Market opened a 11,000 square foot store just
behind the old Exchange building. In 1979, and in 1986 the store
was remodeled. Enlarged by 5,000 square feet for each remodel.
During this time Gerald served 22 years on the Board of Directors of
Associated Foods, the largest supermarket warehouse in the Mountain
West. Twelve of those years as Chairman. Over the years Days
have owned stores in Heber City, Park City, Vernal, Alpine, Hyrum,
Provo, Payson, Nephi, and Diamondville, Wyoming.
Many changes have taken place in the Days organization through the past
twenty-six years. Along with the new Heber store, Days still
operate a store in Provo, Utah. After an intense search for the
right location Days Market opened its newest, and most modern facility
at 890 South Main Street in Heber City on February 23, 1998.
Gerald's four sons, Byron, Alan, Steve, and Carl bought the rights of
the Heber operation. They will continue to operate as Days Market.
The store is 43,000 square feet. It features a nostalgic farmers
market environment that includes an authentic cider mill and thematic
decor. About 1/3 of the store is devoted to a food court featuring
fresh produce, deli, bakery, bulk foods general merchandise and floral
departments. An open ceiling, period decor and special lighting
create a farmers market-like atmosphere. The remainder of the
store is constructed with a drop ceiling, conventional shelving and soft
fluorescent lighting. The store offers the convenience of a branch
office of America First Credit Union, a pharmacy, as well as full lines
of grocery, frozen, dairy, health and beauty care items.
Construction began in July 1997. Days Market in Heber City is a
member of the Market Place Advertising Group.
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Byron Day is President of both D Brothers, Inc. -
the Day brothers new company, and Days Markets, Inc., overseeing
both Companies. He and his family reside in Midway
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Alan Day is a Vice President of both companies
overseeing operations,
and manager of the Provo store. He and his family reside in
Heber City.
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Steven Day is a Vice President and
Secretary/Treasurer of both companies, and manages the Heber City store. He and his family reside in
Provo.
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Carl Day is a Vice President and Front End
Manager of both companies. He currently
resides in Heber City.